Curlology is a campaign and brand that reconstructs what it means to be Black and have natural hair. Gone are the days when we must be ashamed or look down on our natural hair and how it appears in terms of straight hair. Curlology strives to spread confidence and strength--mighty just like Black hair so that black people can be proud of it and the cultural significance that is tied to it. In addition, it works to educate non-Black people on how Black hair works.